5 SEO Trends to look out for in 2021. Although the digital marketing sector is constantly evolving, there are things that do not seem to be changing in the short term. One of them is the importance that search engine optimization (SEO) will continue to have in many sectors when it comes to attracting customers.
For this reason, it is essential to be up to date with the keys that, during the next year, may mark the success or failure of the strategies aimed at attracting online users organically. So, let's review some of the top SEO trends for 2021:
Voice search is booming. The development of technologies such as Alexa, Siri, or Google Assistant itself is causing a change in the way we search the Internet. Every time we search more by voice and less in writing. It is more comfortable for seo trends 2021
This is more important than it sounds, as voice searches tend to be more natural and less 'robotic' than written ones. Therefore, if SEO strategies had stopped focusing only on keywords for some time, in 2021, more than ever, they should focus on phrases that include keywords naturally.
If compatibility with mobile devices had already been an increasingly important trend, now it is essential to appear in the SERPs. It is no longer negotiable with Google. For a long time, we have monitored usability, texts, mobile page loading, and all aspects that affect the mobile user experience.
One piece of advice we give you is to take into account the Google Search Console and Page Speed notices. If you manage to improve what Google recommends, you will see your pages upload in the Serps.
With the implementation of the Mobile-First Index, Google takes as a reference to the mobile version of a site and not its desktop version. It is an algorithm of the Internet giant that gives priority to pages adapted and optimized for mobile devices.
On the other side of the coin, this will also cause pages not adapted to mobile devices to lose much of the positioning achieved in the SERPs. So, if you haven't done it yet, aim for this task to improve your SEO trends in 2021.
It was already crucial, but now these seo trends will be even more so in 2021. In addition to being the main axis of any inbound marketing strategy, the quality of the content is vital for the Google EAT principle (experience, authority, and reliability), which will determine our greater or lesser relevance in the SERPs.
Quality content is essential to be at the top positions of search results. This implies the creation of content that answers frequently asked questions or topics of interest to our potential clients, not getting stuck in keywords, and working the content semantically.
After all, the parameters that show how the user experience has been on a page is one of the most determining factors when it comes to giving it more or less relevance.
Google is a true reflection of the trends and consumer habits of Internet users. And among them is the use and constant growth of networks such as YouTube and Tiktok.
Perhaps that is why videos will have greater prominence in 2021, if possible, grabbing the top search results in many cases. In fact, today more than 60% of Google SERPS include videos.
Additionally, according to research, videos rank 50% better than plain text pages. Of course, like the images, which will continue to be just as important, the videos must be optimized with keywords both in their title and in their description or in the channel in which they are published.
In line with the Google EAT principle that we talked about before, off-page SEO will continue to be a trend and very important when it comes to providing notoriety and authority to a page. How many years has it been? The form has changed, now the quality is prioritized over quantity, but this strategy is still necessary for very competitive markets.
Therefore, it will be the same or even more recommended than up to now the design and application of link building strategies to obtain quality links on relevant websites that help to better position our page. These were the top 5 SEO trends to look out for in 2021
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