Captivate small business SEO service to get more visitors in 2021

January 17, 2021
small business SEO service
small business SEO service

Small business SEO service is hard to find these days. Seasonal on-off experts are just everywhere to take your money. Learn how to increase your website traffic with these effective and simple tips to be applied to your strategy!

Much more than just selling, it is the role of marketing to connect with people.

And for that, marketing has to get to where people are, right? You need the traffic to your website or blog and thus communicate with your potential customers, this is where small business SEO service from SEO Guru DC helps.

There are many ways to increase website traffic and thereby ensure more quality leads for your business.

Want to know how? Follow our tips!

Optimize your Website's SEO to gain website traffic

In the context of Digital Marketing, being on the first pages of Google is essential, precisely to be able to communicate with potential customers when they are more open to their solutions.

There is no way to talk about increasing traffic without mentioning SEO optimization. This is the first and fundamental step that you need to take to attract the largest number of people to your blog.

Briefly, we can say that:

SEO is the process of optimizing a website so that people can find it more easily when they search for certain topics on search engines (Google, Yahoo, Bing, etc.).

That is, it is everything you want when you think about attracting new visitors and new leads to your company.

SEO tactics are many and for your content or page to appear in the first Google results, there are about 200 ranking factors that are taken into account.

There is no cake recipe, but we will summarize some basic and primordial good practices so that you can start improving your site’s positions.

Small business SEO service On-Page

These optimizations are the ones you can make within your website and content.

To do this, you must conduct keyword research thinking about the persona of your business to find out what they are interested in and how to benefit from addressing that doubt or need.

After defining the most important keywords for your business, it's time to produce content focused on them, so that your audience's doubts are answered.

For this, some good practices refer to the inclusion of keywords in the following components of the text:

  • in the SEO title, preferably at the beginning;
  • in some intertitle, which should appear in the text code between the <h2> heading tags;
  • it must also be present in  a natural  and semantic  way throughout the text;
  • in the meta description (this does not directly influence SEO, but makes more people click on your content).

Off-page SEO

On-page SEO practices are laborious, but simple to do, as it only depends on you and your team. And there are tools - like Yoast, that can save you a lot of work.

We can no longer say the same thing about off-page.

Off-page SEO is based on the quantity and quality of links that point to your page and content.

What does that mean for your small business SEO service?

The more content pointing to your page or content as a reference, through the link, the more authority you gain with Google and consequently the higher your content reaches the search pages.

So just spread the link of your content over the entire internet, right? Wrong.

The quality of the sites that link to yours is also considered by Google and the trend is that the requirement will only increase, as we can see, for example, with the update of the Penguin algorithm.

Receiving links from any domain that looks like spam and using other practices considered by Google to be dishonest - such as purchasing links - negatively affect your site's SEO.

Now that we've covered the basics of SEO, you need to keep two things in mind:

  • SEO is a routine: You must always be updating your content (this is an important ranking factor too!) And be aware of the updates that Google makes in its search engine
  • SEO requires patience: Nothing in SEO works overnight, it is all about constancy, patience, and many links. But it's worth it.

SEO Guru DC is a local small business SEO service. We service local metropolitan area. Regardless of your requirements, we are here to help you rank on top of Google. If you are looking to get SEO done for your local business, feel free to reach out to us, and we will be able to take care of all your requirements.

Our Gurus provide Search Engine Marketing, Search Engine Optimization, Pay Per Click and complete internet marketing services and solutions in Washington DC area. Our Gurus vision is to revolutionize communications, our objective is to empower our customers to transform messages into meaningful relationships.

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