5 Tips for serving on Social Media Marketing (and gaining customers)

April 10, 2021

Social Media Marketing, Knowing the tips to better serve on social networks is extremely important to optimize the relationship with your leads and consumers.

Certainly, customer service and the relationship we can create with them has completely transformed.

Until a while ago, we only received impersonal and informative letters that make the customer more distant from the company.

Social Networks have brought a real revolution in this type of relationship. Nowadays, it is practically impossible to ignore the enormous potential that social networks offer to businesses and E-commerce.

Some social networks even have the possibility to sell within the platforms themselves. Facebook offers its own Marketplace and Instagram also offers its sales channel.

In addition, social media platforms are also facilitators to ensure the best relationship with the customer.

You will be closer to your customers, in addition to working with strategies for greater lead capture.

The content we have prepared is full of tips on how to optimize the relationship with your customers through social networks.

Why attend on social networks & what benefits social media marketing?

First, it is extremely important to understand why it is worth investing in customer service on social media.

To understand this importance, nothing better than analyzing it through numbers is not it? That way, you can understand how important social media platforms are. Know the numbers:

  • 83% of Instagram users find new products and new brands through the platform;
  • 500 million accounts use Instagram Stories daily and ⅓ of the Stories with the most views are from the company profile;
  • 50% of Instagram users follow at least one business profile. For Facebook, this figure increases to 70%;
  • 44% of consumers admit that Facebook posts influence their purchasing decisions.

In addition to these numbers, as you already know, Facebook, Instagram, and other social networks offer their own communication channels. We are talking about the direct Instagram and Facebook Messenger.

Tips for serving on social media marketing (and how to make your customers happy)

Now that you know better what is the importance of social networks and how these platforms can bring you closer to the customer, the time has come to know our tips to serve social networks in an optimized way.

Decrease the Response Time to the Maximum

Serve better on social networks is in relation to the response time to the customer. It is extremely important that you minimize the amount of response time as much as possible.

Be sure to respond and delete comments

Deleting a customer complaint or failing to respond to a negative comment can damage your company's image with other consumers. Because of this, it is necessary to respond to all comments, even negative comments. Leaving the customer unanswered can leave him even more dissatisfied and the danger of scratching your company's image is very great.

Speak the same language as your customers

To generate greater identification and proximity, it is very important to speak in the same language as your customers.

Being friendly and cordial is extremely important to get along well with the people who come in contact with your page. However, it is necessary to speak the same language as them.

Interact with visitors

To serve social media effectively, you need to interact with people who visit your page. In other words, there is no point in making a great service by direct messages, if you do not respond to the comments of the posts.

Consumers can use the publications on your page to ask questions about a product or particulars about your company.

Because of this, it is important to talk to this customer and clear up any doubts, as well as to show other people how your company cares about the audience.

It's time for you to know some of the main tips to create an efficient strategy and boost your profile.

1)  Use the Potential of Instagram for Companies

Several surveys show that companies perform very well on Instagram, with around 80% of users following at least one business account.

In other words, a good Instagram profile with the greatest credibility for your brand. This consequently also increases your sales and improves audience engagement with your Instagram profile.

It is also of utmost importance to separate the person from the professional. Your audience wants to be part of their routine, but that doesn't necessarily mean they want to know everything that happens in the company.

2) Create a Visual Identity for your Profile

Creating a visual identity makes your profile more attractive, increasing your gain of followers. Choose a color palette to work on your visual identity and use high-quality photos.

Our brain identifies with a lot of information, very different photos within the feed, images with texts that cover the entire image or excessive filters may end up driving your follower away, even if unconsciously.

If you post product photos, use backgrounds that don't make your product disappear. It is necessary that what you sell is the real protagonist of your posts.

As it is an almost 100% visual social network, it is essential that the visual content is more organized and easily absorbed.

3) Explore the Potential of Stories

The Stories tool was launched in 2016, on Instagram. And since then, this function has become popular with users of the social network.

It is important to use this space to show more of your company's day today. Promote your promotions, conduct polls, and create a closer relationship with your followers.

The contents posted in Stories disappear after 24 hours, after being posted. Stories last 5 seconds for photos and 15 seconds for videos.

Use this space to attract your customer's attention, with impactful content, and remember to leave the answer option active because the more responses your stories receive, the more engagement your profile gains.

4) Find an Ideal Post Frequency

The ideal frequency varies from profile to profile, but a good tip is to avoid posting excess posts throughout the day.

To find out what is the best time that your target audience is accessing Instagram, you can use Instagram Insights.

Among the possibilities offered by Insights, there is the visualization of the time that your followers use the social network. Based on this data, you discover the best time to post your profile updates.

5) Use Instagram Shopping

The Shopping Instagram tool was launched to optimize the shopping experience within the social network. In addition, this functionality is a real hand on the wheel by E-commerce professionals.

In addition to allowing the purchase button to be included in commercial profiles, it is also possible to price your products. This avoids repeated messages about the value of your products, optimizing the customer experience within your page.

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