What is a responsive website? 5 things to know about responsive web design.

February 24, 2021

Responsive Website can change your business in dramatic way. The digital universe is prioritizing the adaptation of content for mobile devices since the majority of the population explores the content of the Web by cell phone.

Have you ever browsed any website on your cell phone and the screen did not fit your smartphone? This is the kind of problem that you will not encounter on a responsive website.

Do I need a responsive website design?

If you want to invest in your digital presence, it is worth noting that nowadays the majority of the population that has access to the Internet browses the universe of the Web by cell phone. And more and more the number of tasks done by cell phone, such as visits to blogs and websites, payments, purchases, among others, increases.

Succeeding in this digital seo world is a big challenge, but it may be worth it to make an investment so that your website performs well and stays ahead of the competition.

The current generation needs quick results and people no longer have the patience to wait for a website to load for more than 5 seconds. We constantly see reports of companies that lost potential customers because of a slow website or that was unavailable for a few minutes.

A slow website can have many causes, such as heavy files, hosting companies failing their servers, unstable internet, among others. But there are tools and resources that we can use to make a website faster and perform better on any screen/device.

But after all, What is a Responsive Website?

A responsive website can be understood as a flexible website, which easily adapts to the screen dimensions of the device used by the visitor. Buying a website for each device is a completely unviable option and that is exactly why the programmers developed the option of formatting a single website for different screen sizes.

In this way, the visual appearance and formatting of the website facilitate the user experience that explores its content, making the conversion/sale rate more effective.

One of the highest priorities of any company/brand should be the development of products and services that can provide the best experience for your possible customer, since the site may end up losing visits if a single user has a negative experience and does not recommend or even denigrate your website's image to others.

Since 2015 Google and other major search engines like Bing! or Yahoo, started to value and prioritize searches for responsive websites, thinking of offering the best options for visitors in the web world, these are the first to be recommended by organic search engines on the internet.

If a person accesses the content on the site and leaves almost instantly, Google understands that that page is not generating quality content, and this may prove to be a problem for you, since your brand name is less recommended than other optimized sites.

What do I need to do to create a responsive website?

Light visual content for the page to load faster The loading speed of the pages of your website is a decisive point that will make a huge difference in the user's browsing experience.

It is important to think that your client's internet access may not be the best, so it is essential that you create optimized and lightweight pages for loading to be as fast as possible for a responsive website.

Try not to use or use the effects on pages infrequently, they are usually heavy and take a long time to load, impairing speed performance.

Compress the images that will be used on the pages of your website so that they can easily upload to a mobile network.

You can use software or platforms like AdaptiveImages, which is a tool that was developed to resize images based on the screen format of each device (mobile or not), such as cell phones, tablets, notebooks, and computers.

When compressing the images, be careful not to distort and lose the proportions and quality of the file.

A fast website gives credibility and trust, so just leave the extremely important and relevant content so that the pages do not find it difficult to display the complete content quickly.

We can use an online store as an example: would you buy a product from a slow website that takes a long time to load pages, or that is frequently unavailable?

Your website should be as objective as possible What do you intend with your website? Sell ​​products or services? Or convert customers? Invite you to some action?

Keep in mind that a website is the best place to show what your brand offers without any kind of distraction, unlike the social networks where we are bombarded with information and it is very easy to lose focus on what really matters.

That is, the cleaner and more objective, the more the customer will be forced to see only what you want on a responsive web design.

Use this to your advantage and be objective. The fewer distractions, the less likely the visitor is to leave your website. This should be a concern to fix your responsive website design.

If you create a pleasant environment, you can increase the number of visits and the time that people will spend exploring your content. And the more time people spend on your site, the better it is for your reputation and for Google.

Try to test the result on all types of mobile devices that you have access to

responsive website

In order to be able to compare the differences in page formatting between screens, it is a good idea to test whenever possible. Ask your friends and family to log on to the site or test it yourself on your old devices (if you have one).

Find out what are the difficulties that people will face and ask their opinions on the subject. Record feedback so you can improve the quality of your material based on the opinions of people you trust. You should try to convince your boss to move to more responsive website design.

If you want to see from your computer what your website would look like on a cell phone screen, there are a few options.

The first option is to press F12 directly from your keyboard, or the shortcut Ctrl + Shift + i. With this shortcut, you will see the programming options for the page, but you can also change the screen size by dragging the element box that opened from side to side

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