What is AMP And How To Use Them?

April 10, 2021

Few things can be more frustrating than visiting a website only to find that your homepage is taking too long to load. Worse, it is when the images are of low quality and the layouts are not well optimized.

In fact, a Google study found that 53 percent of visitors leave sites that don't load in three seconds or less, leading to higher bounce rates and lower revenues.

To solve these problems, Google created Accelerated Mobile Pages (AMP) technology. AMP pages don't work at Accelerate your website's load time This doesn't just help you deliver an attractive design, exciting mobile experience, and increase your average clickthrough rate (CTR).

What are Google AMP pages?

AMP for Google is a web component framework launched in October 2015 to help build and build lightweight websites, providing a quality user experience. The mobile acceleration web initiative is designed by submitting an abstract version of your web pages.

Several large companies, including WordPress, Pinterest, Washington Post, and Reddit, adopted AMP pages and saw an increase in the number of unique visitors per month.

When your web page is presented to users of mobile devices through Google AMP, it will appear basic and simplified, thus meeting AMP's goal of having fast dynamic experiences with better usability.

AMPs load quickly because they are designed for speed. Browsers have an easier (and therefore faster) time to interpret HTML for AMP pages, as they are smoother and

specifically designed to help developers avoid common software problems that slow down page loading.

Even better is that AMP can be served directly from ​Google’s AMP cache​. Whenever possible, Google will choose to display the cached version of the page, which provides the fastest load. When it is not possible to display from the cache (due to incompatibility with a resource or other technical reasons), the AMP page will load from your web browser. Although it is not as fast as rendering the cache, it is still faster than non-AMP pages.

Do you need AMP pages on your site?

AMP pages load quickly, but it is not the only way to make web pages load more quickly or from your website.

There are many case studies that demonstrate the positive impact of AMP on publishers, companies, and other industries, but there are also many case studies of failures. This means that there is no clear decision on whether AMP is suitable for all sites or not.

But what seems to be true is that the success of AMP depends on a few deciding factors. For example, if the majority of your visitors use most computers, AMP pages are not suitable for you because AMP pages do not display many features on the desktop or appear in Google’s AMP cache, so users may not take advantage of these benefits.

The rule of thumb is that AMP is recommended primarily for publishers who run news sites and blogs. Anything else, like a career portfolio site or landing page, does not necessarily need AMP.

In addition, if your non-AMP pages can be loaded in 2.5 seconds or less, you may not need to install AMP.

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