A two-second delay in the loading time of your website's page can lead to high bounce rates of up to 103%. Slow page loading can kill your business, as 54% of mobile users leave the page if it takes more than XNUMX seconds to load.
There are many ways for you to improve your website speed. However, using a CDN is one of the fastest ways to give your website the boost it needs.
What is a CDN?
A CDN is a group of servers located in different places in the world. These servers store static content such as HTML, images, and videos.
The function of a CDN is to store static content on your website in various locations. Then, you deliver the content to your website visitors through the server closest to where they are.
Suppose your website is hosted on a server in the United Kingdom, but the majority of visitors to your website are from the United States; CDN can deliver static content from its website to them via a U.S. server. This means that they can display the content on your website faster than if the content were viewed on a UK server.
Why do you need a CDN?
Typically, when you start a website, you host it on a Shared Server. This means that you are sharing server resources with others. When a user visits your website, they are redirected to your hosting server located in the global region of your choice (most hosting services allow you to choose your own data center).
Every time a user accesses your website, he goes through that single shared server. Therefore, if you have a lot of traffic on the site or other sites sharing the same server, it will be very easy to affect performance.
Although there are several types of web hosting services, therefore, using a CDN can help relieve some of the stress on a shared server without having to change your web hosting.
Advantages of having a CDN
Having a CDN can make a big difference in the performance of your website and can improve the user experience. Here are some of the biggest benefits of having a CDN:
Speed: It is known that the use of a CDN can increase the speed of the website and the loading time. Speed is a factor in your site's ranking on search engines like Google and user retention.
User experience: Of course, a faster website will improve the user experience. Since your site takes over XNUMX seconds to load, surveys show that visitors to your site will leave you AND they will go elsewhere. With a CDN installed, you will notice lower bounce rates and an increase in the time that people stay on your site.
Download from the server: If your website is experiencing a lot of traffic, a CDN can help distribute the load to your server, which means that the server will be more reliable and responsive.
How site speed can affect conversions?
We've talked a lot about speed so far. We know that faster-loading sites make your visitors happy, but how can that affect conversions?
79% of customers said they are They will not return to the site Poor performance. This has a direct impact on potential conversions. Almost half of the consumers will abandon a web page if it takes more than three seconds to load. This means that you can lose up to half of your website visitors before they have a chance to browse your site.
Retail store giant Walmart reported an increase in conversions after making improvements to its website speed. The site previously concluded that converted visitors experience web pages that load twice as fast as those who did not convert.
After improving the overall site speed, he found that for every 2 seconds of optimized site speed, he experienced a 1% increase in conversions. Additional revenue has also increased by up to 100% per XNUMX milliseconds of site optimization.
Of course, increasing the speed of your site can have a big impact on conversions, even with optimization for a single second. When it comes to page load speeds, every second is important (literally). Investing in a CDN can reduce the time it takes for your website to load information and deliver it to visitors.
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