Link building 2021 - What care should be taken when working?

January 29, 2021

Let's start working with the right strategy for link building.

Putting a link building strategy into practice requires some care and dedication. Thus, in the medium and long term, you will reap great results from your well-structured network of links.

It is important to know that not all of your links are the same and that it is enough to link to your website that the strategy will already show results. These different links are evaluated by the search engines, which is crucial to increase your website traffic or bring punishments to it.

Some links can bring you faster results. Others, coming from sites without any authority, may even be harmful to your domain.

Therefore, during the development of your E-commerce link building, it will be necessary to be aware of the sites that may be more relevant and, consequently, bring more positive results in the link building strategies.

It is necessary to be aware of what are the good links. There is no point in having hundreds of backlinks if they do not come from sites of any importance. That is, it is necessary to be more attentive to quality than quantity.

It is also necessary to be aware of other issues, such as the quality of the linked page, the anchor text (visible text that leads to the link), age of the domain, and positions of the link.

Types of links: good and bad - link building 2021

Quality is much more important than quantity in a link building strategy. Google is increasingly penalizing sites that use a lot of low-quality links or spam.

Knowing this, now we will present which links you should use and which links you should avoid on your site.

The “natural” links

This type of link is the most sought after by SEO professionals. Essentially, it can be said that natural links are those that you don't even need to ask to win.

However, you need to give people reasons to link to your pages. Or you need to have some price differential if you have an online store. Or you still need to offer quality content if you have a blog.

It is necessary to offer some differential for people to start showing their pages as a reference on a certain subject.

Construction of a dissemination manual

This is probably the most common of the links obtained in a link building strategy. Especially if you are just starting out or if your business is still very small.

In this strategy, you will manually contact the owners of other sites, asking them to link to your online store.

Again, you will need to give them a reason to earn these links. One of the main practices is the exchange of links, in which you will also need to direct a link to some other blog.

The ideal is to make contact with sites that have some similarity to your sector. This makes the exchange of links more natural and Google will also give greater preference to those who adopt this type of strategy.

Non-relevant link networks

Previously, link building strategies were only intended for the site to have as many backlinks as possible.

Over time and with numerous updates to the Google algorithm, this technique has fallen into disuse. And if used, it can still lead to punishments for your website.

These links are provided in an editorial manner, in which only backlinks are created to generate quantities. In the past, these weak links were even used in SEO strategies. However, they have increasingly left aside, and even, their use was completely avoided.

You should always avoid circumventing Google's rules. Although your site remains on the air, it will lose more and more relevance and thus, be left out of the first positions of the searches made by the users

For your SEO Link Building Strategy 2021 contact us. SEO Guru DC is a local small business SEO service. We service local metropolitan area. Regardless of your requirements, we are here to help you rank on top of Google. If you are looking to get SEO done for your local business, feel free to reach out to us, and we will be able to take care of all your requirements.

Our Gurus provide Search Engine Marketing, Search Engine Optimization, Pay Per Click and complete internet marketing services and solutions in Washington DC area. Our Gurus vision is to revolutionize communications, our objective is to empower our customers to transform messages into meaningful relationships.

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